Ally Betker is a freelance creative director, film director, and writer focused on mental health, women’s empowerment, and travel and lifestyle through films, commercials, branded content, and global campaigns.

Ally has worked with brands including Chase Sapphire, Away, and Malibu. Her work has been featured by Vogue, AdWeek, Women’s Wear Daily, Conde Nast Traveler, CNN, and Forbes. She’s also worked in media at top publications including Vogue, W Magazine, Women’s Wear Daily, and New York Magazine’s The Cut.

Currently, Ally is in development for her first short film/directorial debut, Permanent Scar, which is about grief, loneliness, and healing through social connection.  

Most recently, Ally was the Head of Creative at the global travel brand Away, leading a team of art directors, designers, and copy writers across campaigns, content, creative strategy, and more. Previously, she was the brand’s Editorial Director, launching and overseeing the travel publication Here Magazine.
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Ally lives in Brooklyn and works globally. She holds a degree in journalism from Boston University. Her journalism background imbues all of her work, which always attempts to capture the joyful and complicated reality of the human experience.