Ally Betker
An Outside Perspective
away | 2022
The launch campaign for Away’s new outdoor collection, F.A.R—For All Routes, encouraged their community to look at the world differently by getting outdoors. With photography that played with made-you-look angles, and dynamic motion assets that turned scenes on their head, the campaign brought to life the ethos that you can change your perspective by going outside, whether on a serious hike or a casual day trip to the beach.
credits
Head of Creative: Ally Betker
Creative Director, Art: Josh Engmann
Creative Director, Copy: Thomas Kenemy
Associate Creative Director, Design: Angela Choi
Associate Creative Director, Art: Justin Tang
Designer: Beca Dutra
Copywriter: Augusta Statz
Producer: Amanda Weidman
Creative Integration: Tara Stein

Photographer: Jens Ingvarsson
Photographer Assistant: Justin Mulroy
Photographer Assistant: Vedran Tomšić
Digital Assistant: Žan Murn

DP: Peter Perunivič
1AC: Rok Petelin
DIT: Martin Fir
Gaffer: Miha Flajs
Electrician: Tilen Šlogar
Grip: Anže Korenčič

Stylist: Isabel Greece
Stylist Assistant: Michael Lorigados
Stylist Assistant: Milka Marin

Makeup Artist: Alja Sušnik
Hairdresser: Ksenija Imerović

Prop Stylist: Biljana Maletić
Prop on Set: Nejc Heberle
Transport: Pavel Cizelj

Production: Cardel
Executive Producer: Delwyn Mooney
Producer: Jordi Estape Montserrat

Local Production: Boutique Films
Producer: Alenka Protić
Production Coordinator: Tjaša Abraham
Production Assistant: Klemen Skubic
Location Manager: Iskren Jovandić
awards and features
Women’s Wear Daily
Chase Sapphire Reserve
2024
Malibu
2024
meta
2024
Chase Sapphire Reserve
2024
Away
2023
away
2023
Away
2022
away
2022
away
2022
Away
2022
Away
2022
Away
2020
Away
2020
here magazine
2017-2020