Through a premium collectible book, we elevated and brought to life Away’s brand purpose to create a more open world. We asked 33 artists around the globe to share paintings, illustrations, and mixed media using the color they felt best represented their city. The book featured the artwork and a short bio on each artist, in addition to original design work and graphics treatments. It was our way of celebrating the world’s color spectrum and encouraging others to do the same.

For the launch campaign, we leveraged three artists from Chromaticity to share personal videos and imagery of their cities, to evoke the feeling of being in these destinations in an unedited, personal way.

To add another layer of texture to the book and make the whole experience more substantial, we created an Away-exclusive box set of fragrances, named and labeled to align with colors and cities in Chromaticity and sold as a bundle with the book to create a more holistic sensory journey. To produce the fragrances, we partnered with Douglas Little, who creates bespoke fragrances for brands (most recently and infamously, the Goop "This Smells Like My Vagina" candle) as well as his own line, Heretic.