In addition to being a standalone publication, complete with its own social media accounts and email subscription list, Here Magazine was a marketing function for Away. The brand leveraged Here Magazine’s content to drive emotional connections with audiences through narratives that elevated and aligned with the brand purpose to build brand affinity. Here content was shared on Away’s social media channels, through email newsletters, and via in-store and virtual panels with contributors.

Here’s cover stars were influential creatives across disciplines, with an inherent travel story—whether that’s the journey they’ve taken over the course of their life, or the travel that happens as a part of their job. Maggie Rogers, Jonathan Van Ness, and Serena Williams were some of the many celebrities featured on the cover.  

The stories for Here Magazine issue 13 were commissioned during the global COVID-19 pandemic. Split into two halves—a retrospective on lockdown and a prospective on the world to come—the final magazine was produced by a team of writers, editors, and designers collaborating remotely. These stories aimed to bring the world closer to home, and inspire hope for a new, more thoughtful way of existing ahead.