Since 2020, Away has partnered with the non-profit Global Glimpse on their Passport Scholarship Fund and other initiatives to empower the future generation through travel.  On Giving Tuesday, the brief was to create a 360-degree campaign on Away’s channels that amplified Global Glimpse’s mission and impact, and to create supporting content on Global Glimpse’s channels for the nonprofit to leverage. 

Generation Travel was a student-centered campaign created to empower a new generation of young leaders through travel. World-renowned photographer Martin Schoeller took passport-style photos of a diverse group of high school students who had traveled with Global Glimpse, lending his signature style usually reserved for the likes of Barack Obama and Jay-Z to the campaign. The students were interviewed one-on-one, and shared how their travels to Ecuador, Costa Rica, and the Dominican Republic with Global Glimpse impacted their lives. The result was a series of deeply personal, authentic, and inspiring stories and portraits, and a campaign that spanned a Times Square billboard, radio, social, video, ecomm, email, retail, and PR.