The journey is rarely a straight line. Away makes luggage that stays by your side through all of travel’s twists and turns. In these spots, we showed the different ways Away's core products move with you during unexpected, high-stakes, and exciting moments on your journey. Our characters step into a travel obstacle course of sorts, as they take on different real-world travel problems.

This campaign leaned into Away's design values and inspired people to travel, by showing how much easier it is to get around with luggage that has all of the thoughtful features to help you go the distance. While this campaign was narrative driven—pulling in our audience with emotion and resonance—it also hit hard with product specific moments that highlight Away's unique selling points.

The high-energy, fast-paced scripts were shot in Ho Chi Minh City, Vietnam, where the script was customized to the location. Unfiltered and honest moments were captured through an elevated lens for a look that was clean, intentional, and rich.