For Away’s capsule collections with the fashion labels Vaquera, Palomo Spain, and Ashish, we created a hyper zoomed-in celebration of three specific locations that, in some way, inspired each designer.

Informed and inspired by interviews with each designer, this campaign aspired to be authentic, dynamic, rich in storytelling, and a little bit quirky—with an emphasis on people, place, and product.

The common thread that we found across every conversation was this: the places we live inspire us every day—as people, as travelers, and as designers.With that thought in mind, we explored how the everyday is magical, inspiration can be found at every turn, and traveling somewhere fantastic is possible even within your own city.   Through this lens, we highlighted our three designers at specific places in their home cities: NYC, London, and Córdoba. Using a blend of portrait photography and still-life product photography, this campaign created a glimpse into their worlds.